In today’s competitive world, performance marketing solutions are essential to bring in leads and generate conversions. Whether you are in real estate, education, healthcare, financial services, home services, local business or others, everyone is choosing performance marketing. Here, business owners pay for specific outcomes like clicks, leads, sales, app downloads and more with the advantage of only paying when results are achieved.
Quantamo is a leading digital marketing agency that provides comprehensive online solutions for your business growth and expansion. This blog provides extensive guidance on performance marketing solutions for everyone.
Why Performance Marketing is the Best Choice for You?
- Scale Up Your Business Growth
Performance marketing enables your company to reach its potential audience through various channels and outlets. As a business owner, you should aim to raise conversion rates, increase retail sales, or improve customer retention. You can contact performance marketing experts at Quantamo. They have the skills and expertise to help you achieve your business objectives through lead generation solutions.
- Pay Only When You Get A Specific Outcome
As compared to conventional marketing and advertising methods, performance marketing is an excellent choice for business owners with a tight budget. Rather than wasting money on services that yield no results, professional digital marketing experts charge you only when agreed-upon results show up.
- Easiest Way to Analyse and Justify ROI
In any business you do, it is essential to track and measure results to understand your audience preferences. Any expert digital marketer understands that your target audience tracks the measure of your success each time. By analysing, we can determine how often a user clicks an advertisement, joins the company’s newsletter, or performs any other required activity. Thus, it becomes easier for businesses to break down their finances and invest accordingly in marketing strategies.
Types of Performance Marketing Channels
- Paid Search (Google Ads)
As a business owner, to appear above the search results on the search engine page, you can opt for Google Ads. These ads appear at the top only when someone uses a specific keyword to promote your product or services. It is one of the best performance marketing solutions where advertisers pay only when someone clicks on their ad.
2. Paid Social Ads (Facebook, Instagram, LinkedIn)
People constantly scroll through their social media accounts, such as Facebook, Instagram, and LinkedIn. Marketers use social media ads to target and re-target your audience based on their demographics, interests, past interactions and behaviours.
3. Affiliate Marketing
Many industries prefer affiliate marketing because you get paid only when you contribute a sale or a lead. Here, you get paid only when a desired outcome is achieved without any upfront risk.
4. Influencer Marketing
Influencer marketing helps you reach your target audience via different social media platforms. It falls under performance marketing solutions, where the influencers earn a commission based on actual conversions. We provide influencer marketing services, partnering with influencers who have a proven track record of driving sales online.
5. Display Advertising
Display advertising promotes your product or services on specific web pages where your target audience visits. This type of advertisement is shown based on the user’s browsing behaviour, interests and demographic data, making them highly appealing for your target audience. You can use display ads to raise your brand awareness and encourage specific actions like clicks and conversions.
6. Email Marketing
Many industries prefer email marketing to promote their product and services via an affiliate or partner newsletter. Here, you get paid only if your subscribers take a desired action, such as clicking, filling out a form, or taking other actions.
7. SEO and Content Marketing
Businesses inform people about their activities through informative blogs, answering questions on leading platforms, and other channels. However, they cannot reach the top of the search engine without the use of relevant keywords. No matter how good your blog or article is, it’s still just a blog or article. Digital marketing agencies utilise performance marketing solutions to achieve specific results, such as improving keyword rankings, increasing traffic, or generating qualified leads.
What are KPIs in Performance-Based Marketing Solutions?
When you choose performance marketing services, you pay only for your desired results once it is achieved. But how do you track the right results? The following key parameters directly impact your business. Let us have a look at them first:
- Lead Generation
It happens when a new contact meets your qualification criteria, such as filling out a form or booking a call.
- Conversions
When a specified action is completed, like making a purchase or filling out a request form, it is what conversion is all about.
- Cost per Acquisition
It is all about paying based on a per-lead or per-customer basis.
- Return on Ad Spend (ROAS)
You pay based on the revenue generated compared to the ad spend.
- Customer Lifetime Value (LTV)
It is helpful for businesses to focus on optimising for long-term revenue instead of just one-off sales.
Conclusion
Performance marketing is all about reaching the right audience based on your user experience, behaviours and past interactions. Digital marketing experts specialise in making effective use of display ads, social media ads, search ads, email marketing, affiliate marketing and others. All of these are done to ensure clicks, leads, form fills, purchases, and generate website traffic, among other objectives. Different businesses have different parameters when it comes to performance marketing solutions. To learn more, contact Quantamo now.