Are you an owner of a book publishing industry?
If yes, you have come to the right place. Starting a new industry can be intimidating at first, but over time, you’ll discover various marketing strategies to help expand your business. The presence of websites and social media is a must for the book publishing industry. Apart from this, you also need to give a gentle reminder to your clients about your services, upcoming events, recent releases and of course, your blogs. For this purpose, you can utilize email marketing to enhance your brand awareness, reach your subscribers, and promote your books and magazines, ultimately selling them.
What makes email marketing a great success? This blog will provide best email marketing practices for your book publishing industry now.
How Publishers Can Use Email Marketing to Drive Traffic
Just like any other business, email marketing serves many purposes in driving website traffic and generating revenue for your company. Here’s what you can do to accomplish these goals:
- Share the Best Content
In email marketing, having a large number of subscribers is a must. But how do you do it? Engaging with your subscribers is the main goal here. By doing so, you can drive traffic to your official site by sharing the samples of your best content. You can also create a list of four or five of your best content, such as newsletters, promos and flows and send subscribers a sample.
For instance, you can share a snippet highlighting one of your services, say, “Why Author Networking Events are a Must?” via email. It can entice them to read your website blog and promote your upcoming author networking events at the same time.
- Embedding Ads in Emails
Publishers can also use email marketing to help authors during book promotional events. They are embedding ads in their email to invite more clients to make these events a huge success. Why? The emails are easy to track, which gives them the following details:
- What segment will receive the ads?
- How many subscribers will see the ad?
- What are their general interests?
- What kind of response rates are achievable through this email segment?
Digital marketing agencies like Quantamo can leverage this data to develop targeted email marketing strategies that effectively reach your potential clients. It keeps them informed about your book releases, author events, special discounts and offers, services, and so on.
- Use Social Media to Promote Contests and Giveaways
As a publisher, you can give away free copies of a book and promote the giveaway on Facebook, Instagram and LinkedIn. This encourages your potential subscribers to sign up for your email list. You can also use social media ads to reach new clients and stay connected with your company via email.
How Digital Marketing Agencies Use Email Marketing to Promote Your Publishing Business
- Understanding Your Target Audience
A successful email marketing campaign depends on understanding who your target audience is. Once you understand your customer’s preferences, you can cater to their specific needs. You can hire a professional digital marketer to identify target audiences, analyze existing email performance and define your goals and success metrics.
- Personalized Content
You need an effective email marketing strategy to ensure genuine communication with your subscribers. Our agency provides a content calendar tailored to your goals, covering email themes, campaign timelines, list segmentation, content types, and email automation. However, with personalized content, you can build stronger relationships with your subscribers.
- A/B Testing
Email testing can be confusing, but it can improve your response rates. You can choose us to design, write and launch your emails across different devices and inboxes. This is what is called A/B testing to check an email’s success on a small group of subscribers before sending it to the entire segment. Here, you can test anything from subject lines to layouts and copy in your emails.
- Analysis and Optimization
Once you launch an email campaign, there is no turning back. We track your campaign and audience performance, analyzing open/click/conversion rates, as well as bounce and unsubscribe rates, and review rates, and other key data points. These insights are essential for developing better strategies for future email campaigns.
Final Thoughts
In the digital world, the book publishing industry is using email marketing to share its story and vision with a broader audience. What makes such email marketing more effective is the use of the best content, embedded ads and effective promotional strategies. Thus, understanding your target audience to plan your campaigns accordingly is the key. You also need experts to do A/B testing to analyse further and optimise your future email marketing strategies. For further assistance, contact Quantamo today.