Affordable Rapid Testing Website Design, Development & Performance Marketing

Project Overview

Affordable Rapid Testing offers convenient and affordable COVID-19 testing services. The company needed a user-friendly, high-performance website to facilitate easy appointment scheduling, along with a performance marketing strategy to boost awareness and drive conversions. We worked on designing and developing their website, as well as implementing targeted marketing campaigns.

Challenges

  • Creating a clear, easy-to-navigate website that allows users to book testing appointments quickly.
  • Ensuring high site performance to handle traffic during peak demand.
  • Implementing a marketing strategy to increase brand visibility and drive more bookings.

Our Approach

  • Design & Development: We created a clean, modern website with a user-friendly interface, focusing on fast appointment booking and mobile optimization.
  • Performance Optimization: Optimized website load speed and performance, ensuring smooth user experience even during high traffic times.
  • Performance Marketing: Developed and executed digital advertising campaigns targeting key audiences, including local SEO, PPC, and social media ads to drive traffic and increase conversions.

Results

  • Improved user experience with a streamlined appointment booking system.
  • Faster website performance, even under high traffic conditions.
  • Increased website traffic and bookings through targeted performance marketing campaigns, leading to a higher conversion rate.